Performance
DTC
SLOOSH
From Brand Vision to Digital Visibility
↳The needs
SLOOSH had a strong product line and a clear vision, but the brand hadn't yet found its voice online. Their website needed sharper positioning, their social presence was underdeveloped, and they were virtually invisible on the channels that matter most for discovery today, from search to AI-powered platforms. They needed more than a refresh. They needed a full brand launch strategy.
↳The answer
We partnered with SLOOSH to build the foundation of a brand that could grow. That meant working across every lever of visibility and engagement:
Website refinement: Strategic recommendations to sharpen positioning, improve user experience, and make the site work harder as a conversion tool.
Social and content strategy: A cohesive content direction for social media, including an influencer strategy to tap into the right communities.
LLM visibility: We worked on making Sloosh discoverable on AI search engines like ChatGPT and Claude, ensuring the brand shows up where consumers are now searching.
Launch event: To mark the brand's arrival, SLOOSH sponsored LEVEL 8's Memorial Day party, a high-energy event that put the brand in front of the right crowd and gave the social strategy its first real moment.
↳The results
SLOOSH launched with clarity, consistency, and momentum. From a refined website to a content engine built for growth, every touchpoint now tells the same story. The LEVEL 8 Memorial Day event gave the brand a cultural moment to anchor its launch, and increased visibility across both social and AI platforms means SLOOSH is showing up exactly where its audience is looking.
