Sofive x SoundCast
A Winning Audio Strategy for Soccer Fans
↳ The needs
Sofive Meadowlands, a premier soccer facility in New Jersey, aimed to drive foot traffic and online engagement among the region’s vibrant Hispanic soccer community—a demographic known for its deep passion for the sport. With the 2026 FIFA World Cup (US-CA-MX) approaching, the opportunity to build brand loyalty and capture this audience’s attention was critical.
Key Objectives: Engage Spanish-speaking soccer fans and players in New Jersey and Increase visits to Sofive Meadowlands’ facility and website.
↳The answer
SoundCast and Insign US crafted a hyper-targeted, Spanish-language audio campaign, leveraging data-driven insights to reach soccer fans where they listen most: podcasts and webradios.
Why Audio? Why Spanish?
Hispanic soccer fans over-index in audio consumption, especially podcasts.
Localized messaging in Spanish ensures cultural resonance and trust.
SoundCast’s expertise in digital audio, multicultural content, and soccer fan targeting—proven by past successes—positioned this campaign for maximum impact.
Campaign Execution:
Geographic Precision: Focused on 35 high-traffic ZIP codes in New Jersey, prioritizing areas with dense Hispanic populations.
Platforms: 100% Spanish-language podcasts and webradios (e.g., Noticentro, Shot La Octava, Cuentale al Podcast).
Creative: AI-generated, culturally relevant audio ads produced by SoundCast.
Tracking: Drive-to-Website Pixel for real-time performance monitoring and Placer.ai for foot traffic growth tracking.
Press Play below to listen to the ad!
↳The results
A. Foot Traffic Growth: +16% increase in foot traffic (Q3 2025 vs. Q3 2024), measured by Placer.ai.
B. Digital Engagement: +1M impressions delivered on target with an average of 97% listen-through rate and 2,900 onsite visits post-ad listening.
C. Cost Efficiency: CPM improved by 2.3x compared to a similar campaign run with iHeart in 2023.
↳Why this matters
This campaign proves SoundCast and Insign US’s unmatched ability to engage soccer fans—a critical advantage as brands prepare for the 2026 FIFA World Cup (US-CA-MX). By combining data-driven targeting, cultural relevance, and cost-efficient audio, we delivered:
Measurable ROI with increased foot traffic and digital engagement.
Scalable strategies for future soccer-centric campaigns.
A competitive edge for brands looking to capitalize on the World Cup’s massive audience.
The most powerful way to connect with a community is to speak their language and join them in their spaces. Insign US and SoundCast enabled us to do just that within the Hispanic soccer community. By focusing on the podcasts and webradios they listen to, our message became part of their culture, not an interruption. This authentic engagement was key to strengthening our brand and driving impressive results.
Sofive Meadowlands,
General Manager
