Finding Their Voice: Introducing neoNutritions to Health-Conscious Consumers

↳ The needs

neoNutritions, pioneering a fresh approach to lifestyle-enhancing supplements, faced the fundamental challenge of introducing their innovative brand to a market saturated with conventional options. They needed to:

• Establish initial brand presence in the competitive wellness space

• Create awareness in key metropolitan markets (Los Angeles and New York)

• Begin educating consumers about their unique approach to supplements

• Test which messaging resonated most effectively with health-conscious audiences

• Build a foundation for deeper consumer engagement

  
  

↳ The answer

We developed a multi-layered awareness strategy that introduced neoNutritions to their target audience through complementary channels:

• Strategic Launch Sequence: Initiated brand presence through high-visibility social media and OOH placements

• Educational Progression: Followed with targeted digital ads designed to educate consumers about neoNutritions' unique approach

• Direct Engagement: Implemented an Instagram DM automation campaign to facilitate personal connections with interested consumers

• Message Testing: Systematically evaluated different creative approaches and educational angles

• Urban Market Focus: Concentrated efforts in Los Angeles and New York, targeting health-conscious metropolitan consumers

↳ The results

The campaign successfully established neoNutritions as a distinctive voice in the supplement space:

• Identified effective creative concepts with CTRs as high as 5.9%

• Developed clear insights about which educational approaches resonated with the target audience

• Established a recognizable presence in key urban markets through strategic OOH placements

• Built a foundation of engaged followers through social media and direct messaging initiatives

• Created a proven content framework to guide the conversion-focused second phase

This strategic introduction allowed neoNutritions to connect with health-conscious consumers in a meaningful way, establishing both brand awareness and educational foundations that will support their continued growth in the lifestyle supplement market.