From Growing Playground Chain to Beloved Brand

↳ The needs

Kids Empire had already established itself as a successful indoor playground chain with popular locations and a strong customer base. However, as the company continued to grow, they recognized the opportunity to elevate their brand experience to match their business success. They approached Insign with several aspirational goals:

• Modernize their visual identity to better reflect the vibrant, high-energy experience of their playgrounds

• Develop more distinctive brand elements that would create stronger emotional connections with children

• Ensure brand consistency across all touchpoints, from physical locations to digital platforms

• Extend the brand experience beyond in-person visits to reach families at home

• Revitalize their digital presence to provide a seamless customer journey

↳ The answer

Insign developed a comprehensive brand enhancement strategy that built upon Kids Empire's existing strengths while creating new dimensions to their identity:

Creative Territory Expansion

We updated and expanded Kids Empire's creative territory, amplifying its playful and imaginative qualities. This refreshed approach maintained the core elements that made the brand successful while introducing modern, engaging components that would appeal to both children and parents.

Cohesive Visual Identity System

We created a new digital logo designed for better readability online and stronger brand recognition. This refreshed identity was then applied consistently across all touchpoints, including updated exterior signage and façade designs for physical locations. This cohesive approach ensured that the Kids Empire brand maintained its impact and recognition across all environments, from digital screens to building exteriors.

Brand Experience Expansion

To deepen connections with children and extend the brand beyond physical locations, we developed a multi-faceted approach:

• Transformed Kids Empire's dragon mascot into a fully realized 3D character with personality and charm

• Created a series of 3D animated adventures featuring the mascot, building a narrative universe around the brand

• Composed a distinctive anthem and theme song for Kids Empire that plays in all parks and in digital promotions

• Integrated these elements to create a cohesive world that children could engage with both in-park and at home

"Kids Empire Rules" On Spotify

Digital Transformation

The brand refresh provided the perfect opportunity to rethink the overall digital experience. Kids Empire's website underwent a complete revitalization, from UX to UI. The new site was designed to reflect the brand's refreshed identity while providing an intuitive, seamless customer journey that matched the quality of their physical locations.

↳ The results

The comprehensive brand enhancement strategy amplified Kids Empire's existing success:

• Strengthened Brand Identity: The cohesive visual system created instant recognition across all touchpoints

• Extended Engagement: The 3D mascot, animated series, and sonic branding created meaningful connections with children both in-park and at home

• Emotional Resonance: Kids Empire evolved from a place to play to a brand children truly love and connect with emotionally

• Seamless Digital Journey: The website transformation provided a digital experience that matched the quality of their physical locations

• Accelerated Business Growth: The brand enhancements supported the company's expansion plans and helped introduce Kids Empire to new audiences

Through our partnership, Kids Empire successfully transformed from a growing indoor playground chain to a beloved brand that creates magical experiences for children. The comprehensive approach demonstrates how a thriving business can build deeper emotional connections by investing in brand experience across physical, digital, and emotional touchpoints. Kids Empire now delivers a cohesive, multi-dimensional experience that resonates with families and creates lasting memories.