An OOH Campaign the XXL Way

↳The needs

As the leading low-cost carrier for long-haul flights, French bee had established strong operations connecting four major U.S. cities to Paris. However, brand recognition wasn't keeping pace with their ambitions. Despite the United States being their largest market, awareness remained low among American travelers.

The mission: build brand presence in key markets (New York, San Francisco, Miami and Los Angeles) and position French bee as the go-to choice for affordable transatlantic travel.

↳The answer

We developed and executed a comprehensive out-of-home advertising campaign strategically deployed across all four target cities. The multi-format media plan leveraged high-impact placements including:

• Transit advertising

• Premium billboard locations in high-traffic corridors

• Street-level formats

• Strategic placement in proximity to business districts