How French bee turned a new social presence into a ticket to Paris

↳ The challenge

The airline had established its routes between the U.S. and France, but its new U.S. social presence had to start from zero. French bee needed a compelling first chapter, one that could give Americans a reason to discover the brand. The answer could not be “follow us for more”. It had to be something people genuinely wanted to be part of.

↳ The idea

Don’t launch a social account. Launch an escape.

We created O.O.O. La La, a social-first activation built around the dream of going Out Of Office and flying to Paris with the people you love. The idea was simple: French bee’s first invitation to its U.S. community would not be a brand announcement. It would be a shared opportunity. The campaign gave one winner the chance to bring friends or loved ones to Paris, with round-trip flights from French bee’s U.S. gateways. This made the act of following French bee feel like the beginning of a journey, rather than a passive social action.

We designed the sweepstakes as a complete social acquisition experience combining:

• A distinctive O.O.O. La La creative platform

• The launch and growth of French bee’s U.S. social accounts

• A grand prize designed for sharing, not solo participation

• Instagram and TikTok mechanics to extend reach

• An instant-win spin-the-wheel experience