Back Market’s rebel playbook: turn “used” into a badge, stage cultural moments, tap B2B demand—sustainability‑led positioning driving €3B growth.

AI ads can wow or backfire. Pair automation with human creativity, refresh weekly, and invest full‑funnel to cut CPA without eroding trust or equity.

Refresh or rebrand? Start with strategy, not visuals. Audit, align to business goals, and sequence rollout to drive growth and avoid costly missteps.

AI shifts from experiment to backbone: 17.2% of marketing now AI‑powered, heading to 44.2%. CMOs embed AI to drive revenue, efficiency, and ROI.

CMOs ditch old attribution. Privacy and channel sprawl break ROI models. Shift to customer‑centric analytics, geo‑testing, and brand‑performance unity

Why U.S. expansions implode: translated (not transformed) narratives, misaligned channels, and ops gaps—how to recalibrate for a resilient launch.

How Wise turned UX into a trust engine—driving $145B in transfers. Lessons for brands eyeing U.S. growth through transparency and utility.

Most brands translate. Leaders embed. Learn how deep localization drives growth through cultural fluency, local input, and adaptive brand strategy.

In today’s scroll-happy world, your brand has 7 seconds to stop the thumb. Sharp messaging makes it count.

When your brand falls out of sync, performance suffers. Spot the signs and refresh before it costs you trust, clarity, or growth.

Future-proof your brand by building adaptability, trend awareness, and scalable strategy—so you grow with change, not fall behind it.

How Spotify scaled from Sweden to the U.S. by using smart partnerships, freemium UX, and data-driven marketing to beat local competitors.

The most successful brands don’t try to appeal to everyone; they speak directly to their ideal customer and create an authentic presence.

Discover the top AI-powered marketing tools of 2025 to boost your creative testing, campaign performance, and budget efficiency—all in one guide.

Tight budget, high expectations? Learn how to drive growth efficiently with smart processes, better tech, and strategic resource allocation.

A brand refresh boosts relevance and growth—if done right. Learn key benefits, common pitfalls, and how to refresh with strategy, not just style.

Discover how to grow your brand with micro-influencers through authentic local partnerships, with proven strategies from a nationwide success story.

New study reveals how authentic music in video ads dramatically improves performance, with real artist tracks boosting engagement by up to 68%.

SO’BiO étic's SO’Beauty Day in Santa Monica celebrated clean beauty with influencers, yoga, and sustainable gifts, marking their US debut.

Discover insights from NFT.NYC 2022 on preparing for 100M Web3 users and the future of NFTs, wallets, and digital engagement.