Article
4 min
There are a million marketing tools out there these days, and each one promises that they’re the best. And while it’s no secret that integrating these tools and AI solutions into your marketing strategy is crucial (especially in this day and age), it’s easy to get overwhelmed with the amount of choices.
How do you know if you’re choosing the right tools for your specific marketing needs and goals?
Here’s a hand-picked list of our favorite tools that we think every marketer should know about, based on specific pain points and marketing hurdles.
Creative Testing Tools
What they are: Platforms or software that help marketers evaluate, compare, and optimize different versions of ad creatives, like images, videos, copy, and layouts, to determine which ones perform best. They typically analyze key metrics like click-through rate (CTR), conversion rate, engagement, and return on ad spend (ROAS) to surface the top-performing combinations before or during a campaign.
Why you need them: Integrating these modern AI platforms into your campaigns will be a game changer for your creative testing. They allow marketers to generate variations at scale, predict performance, and analyze visual elements (plus, like any other AI tool, it’ll save you tons of time in the process).
Our Top Picks:
Pencil AI - Creates dozens of ad variations in minutes, testing different headlines, images, and copy combinations
VidMob - Uses computer vision to identify which creative elements drive the highest engagement
CreativeX - Scores ads against brand guidelines and best practices, optimizing before launch
Persado - Generates and evaluates AI-powered language for emotional and persuasive impact
Realeyes - Predicts viewer attention and emotion via webcam analysis of reactions
When Adidas implemented AI-driven creative testing tools like Insider’s Smart Recommender and Category Optimizer, they noticed a 13% uplift in homepage conversion rates and a 259% increase in average order value in one month.
Campaign Optimization Tools
What they are: Software platforms (often powered by AI or machine learning), that help marketers automatically improve the performance of their advertising and marketing campaigns by analyzing performance data in real-time.
Why you need them: There’s practically a never-ending list of reasons why marketers should be using these tools daily. They go beyond basic A/B testing to deliver things like cross-channel insights, audience segmentation, and campaign pacing, and allow you to make smarter decisions faster.
Our Top Picks:
Adriel - Automatically adjust bids based on performance patterns
Smartly.io - Provide unified optimization across multiple ad platforms
Motion - Creative reporting that helps your team generate more revenue from your paid social ads
Blue Print - AI-driven insights that give you daily winning ad recommendations across 50+ channels
Headway, an edtech startup, reported a 40% increase in ROI for its video ads after integrating AI tools like Midjourney and HeyGen. These tools facilitated the creation of dynamic, cost-effective creatives, contributing to the performance boost.
Smart Budget Allocation
What they are: AI-powered tools that optimize your ad budget by automatically allocate spending and adjusting bids based on the performance of your ads.
Why you need them: It goes without saying, but they are an incredible way to ge the most out of your budget while also requiring minimal manual labor. It’s perfect for tight marketing budgets, or those that are just getting their feet wet with paid ad campaigns, and aren’t yet familiar with best practices.
Our Top Picks:
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OnePlatform:
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Beyond simple benchmarking, OneDiag delivers comprehensive insights on traffic performance, social media content, SEO presence, media coverage, and advertising investments, providing you with the strategic intelligence needed to excel in today's competitive digital landscape.
Interested? Get in touch to learn more! →
