↳ The needs

Camp Catalina White’s Landing needed to significantly elevate its visibility across Southern California ahead of peak season to fill awareness gaps and drive qualified demand. The brand also needed to establish a more authentic local connection grounded in trusted voices and community credibility that could spark word‑of‑mouth and repeat visitation. The experience had to be showcased cohesively across key digital touchpoints.

↳The answer

We applied a surgical, right‑investment/right‑place approach. We identified high-fit Southern California media with outsized outdoor and travel engagement, then partnered with @losangelesbucketlist to secure precise demographic alignment and built‑in local credibility. We activated with native Instagram and TikTok formats (reels, shorts, carousels, and stories) spotlighting the White’s Landing hidden-gem experience, sequencing content to hit peak seasonal demand and maximize discovery, intent, and bookings.

↳The results

In the first wave of our multi-platform, multi-format growth program, we drove outsized engagement and clear momentum: 12K+ likes signaling strong top-of-funnel resonance, 8K shares extending earned reach through trusted peer networks, and 5K comments indicating meaningful conversation and intent, validating creative fit, partner credibility, and platform-native execution.